For good reason, digital marketing and inbound marketing are frequently conflated. Many of the same techniques that are used in inbound marketing are used in digital marketing, including email and web content, to mention a few. Both exist to attract prospects’ attention and convert them into customers during the buyer’s journey. However, the methods have distinct perspectives on the tool-goal relationship.

Each tool in digital marketing is evaluated for its ability to convert prospects. A company’s digital marketing strategy may include numerous channels or focus solely on one. Inbound marketing is a broad term that encompasses a variety of strategies. It starts with the aim, then examines the available tools to see which ones will effectively reach target clients, and finally, at when step of the sales funnel this should occur.